PROJECT
VALLEY MagazineCATEGORY
Creative Direction and Editorial DesignDESCRIPTION
VALLEY Magazine is Penn State’s premier life and style magazine. During my last two years of school, I served as Design and Creative Director where I produced and executed the visual concepts, managed a small team of creatives, edited all photography, and re-designed the traditional layout and typography of the magazine.
CONCEPT
Elevated with an edge, boundry pushing topics and visuals, taking on the taboo through experimental design.
PROCESS
Working with my art adirector, we put together mood boards for every photoshoot, making sure the concept of the articles was guiding our choices.
