https://jguinndesign.com Josh Guinn Mon, 08 Jul 2024 22:30:07 +0000 https://jguinndesign.com en https://jguinndesign.com/Tendr Mon, 08 Jul 2024 22:30:07 +0000 Josh Guinn https://jguinndesign.com/Tendr PROJECTTendr CATEGORYBranding &amp; Packaging Design DESCRIPTIONCooking is the essence of life, something cherished that should be shared with friends and family to make unforgettable memories. That’s where Tendr comes in, a modern hotpot meal-kit service that promotes a sustainable and social food experience. Completely customizable, completely delicious, and with a twist that nurtures the body and soul all at once. Now that’s the essence of Tendrship. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/846f1c3c53ed8341172f78c8266a5e091b6b623abe4841bd0a648ff647bd7bbf/tendrhero.jpg" data-mid="214334278" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/846f1c3c53ed8341172f78c8266a5e091b6b623abe4841bd0a648ff647bd7bbf/tendrhero.jpg" /> <img width="2313" height="2313" width_o="2313" height_o="2313" data-src="https://freight.cargo.site/t/original/i/bf9db6e05e3c36f74aa891e3c32eb0d48d81585c4e51fb5199a570cc6b13928d/Render_Mockup_4000_3000_2024-04-15-4-2.jpg" data-mid="214334277" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bf9db6e05e3c36f74aa891e3c32eb0d48d81585c4e51fb5199a570cc6b13928d/Render_Mockup_4000_3000_2024-04-15-4-2.jpg" /> SUSTAINABILITY CONCEPT Aimed at environmentally minded home cooks that wish to have a deeper connection with what they make and eat. The service will deliver an eco-friendly experience based on a seasonally rotating and culturally expansive catalog of ingredients. Thus, customers will be able to test out new tastes through a unique cooking activity, all the while bonding with friends and family. Not to mention Tendr’s signature biodegradable packaging that gives the user the true green thumbed option of re-producing fresh produce with our seed-woven recycled paper. <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/93af750712516195a90786b424ddacba91a6b12c80640fcab312ae5c86b56aa6/Untitled-1.png" data-mid="214334281" border="0" src="https://freight.cargo.site/w/1000/i/93af750712516195a90786b424ddacba91a6b12c80640fcab312ae5c86b56aa6/Untitled-1.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5c6dbda4d2125a5ab45360cac6794636927f80b9422272adf594279723decf29/tomatoseeds.png" data-mid="214334280" border="0" src="https://freight.cargo.site/w/1000/i/5c6dbda4d2125a5ab45360cac6794636927f80b9422272adf594279723decf29/tomatoseeds.png" /> <img width="3584" height="2240" width_o="3584" height_o="2240" data-src="https://freight.cargo.site/t/original/i/829bc4fee697cd37947e5a334fde7273312d3d68e5a6f5285bfa2eb5dc8e3988/tendrposters.jpg" data-mid="214334279" border="0" src="https://freight.cargo.site/w/1000/i/829bc4fee697cd37947e5a334fde7273312d3d68e5a6f5285bfa2eb5dc8e3988/tendrposters.jpg" /> https://jguinndesign.com/AT-T Sat, 06 Jul 2024 18:42:48 +0000 Josh Guinn https://jguinndesign.com/AT-T PROJECTBig GIG Energy Campaign CATEGORY Advertising (OLV &amp; Display) DESCRIPTIONWhen you’re a Gigillionaire with AT&amp;T Fiber…when you’re rich with GIGs, you can stream anywhere - anytime. Here’s a taste of what it means to be mega GIG rich in the spots below. PROJECTDeath to Slow Internet CATEGORY Advertising (OLV &amp; Display) DESCRIPTIONNo Wi-Fi icons are infuriating. Fortunately AT&amp;T's new, more powerful Wi-Fi, called All-Fi, makes sure you never have to see those annoying icons again. See those dreaded symbols of despair get destroyed in the spots below. Agency: Critical Mass&nbsp; &nbsp;Director: Los Perez&nbsp;GCD: Will Danilow CD: Fernando Muto ACD: Eli Ching, Justin Florio AD: Julia Meade, Maria Covarrubias IAD: Josh Guinn https://jguinndesign.com/STRIPPED-1 Mon, 20 Feb 2023 01:41:55 +0000 Josh Guinn https://jguinndesign.com/STRIPPED-1 PROJECTSTRIPPED CATEGORYBranding &amp; Editorial Design DESCRIPTIONSTRIPPED is a sexual and intimacy wellness brand focusing on sustainable efforts with a taboo twist. A unique perspective on the topic, highlighting the inherit gritty nature vs the boring sanitized image that many other similar industry competitors take on. Beginning with the print publication of STRIPPED Magazine, then growing with a product line called No-Guilty Pleasure Kit, the brand has a well-rounded, raunchy repertoire.&nbsp; <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/63687d1528bbe8546ac8cf5219312f2758ea6241dcad37569c733df641d26129/NoGuiltyPleasure_ProductModels.png" data-mid="202893909" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/63687d1528bbe8546ac8cf5219312f2758ea6241dcad37569c733df641d26129/NoGuiltyPleasure_ProductModels.png" /><img width="3096" height="3104" width_o="3096" height_o="3104" data-src="https://freight.cargo.site/t/original/i/875f591f47cc53ba8fcd42a09f482d3742c0e4c4f54402c72232ae752b646d92/NoGuiltyPleasure_ShippingBox.png" data-mid="202893912" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/875f591f47cc53ba8fcd42a09f482d3742c0e4c4f54402c72232ae752b646d92/NoGuiltyPleasure_ShippingBox.png" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/cd58da1203734fa86c8955f96c0d9bfb2d8009ef0d9b9b892e1e013a6aecdd61/STRIPPED_CoverMockupCompressed.jpg" data-mid="170201952" border="0" src="https://freight.cargo.site/w/1000/i/cd58da1203734fa86c8955f96c0d9bfb2d8009ef0d9b9b892e1e013a6aecdd61/STRIPPED_CoverMockupCompressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/0417574a30666d88f52f550a40127e730043afa1f59630731fbca284674249f6/STRIPPED_PageMockup_01Compressed.jpg" data-mid="170200918" border="0" src="https://freight.cargo.site/w/1000/i/0417574a30666d88f52f550a40127e730043afa1f59630731fbca284674249f6/STRIPPED_PageMockup_01Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/09831be1e34eeb3e6d37673861045e93e98455b0f4cc07b6ea2b7adb0129d3bc/STRIPPED_PageMockup_02Compressed.jpg" data-mid="170200917" border="0" src="https://freight.cargo.site/w/1000/i/09831be1e34eeb3e6d37673861045e93e98455b0f4cc07b6ea2b7adb0129d3bc/STRIPPED_PageMockup_02Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/e28c0d79aa3a93f09ccf24ca0303d07a10614b2aa8e00cad7103b446c6134caf/STRIPPED_PageMockup_03Compressed.jpg" data-mid="170200916" border="0" src="https://freight.cargo.site/w/1000/i/e28c0d79aa3a93f09ccf24ca0303d07a10614b2aa8e00cad7103b446c6134caf/STRIPPED_PageMockup_03Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/8f4fed19b8b496408c3228bdf00357ef4876cdf50d4b2610537183b7050bc657/STRIPPED_PageMockup_04Compressed.jpg" data-mid="170201631" border="0" src="https://freight.cargo.site/w/1000/i/8f4fed19b8b496408c3228bdf00357ef4876cdf50d4b2610537183b7050bc657/STRIPPED_PageMockup_04Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/9eacf4e22ed0824cbbddb5429a62c2c456107859d3d42fbd3adfd4bab5993d53/STRIPPED_PageMockup_05Compressed.jpg" data-mid="170201629" border="0" src="https://freight.cargo.site/w/1000/i/9eacf4e22ed0824cbbddb5429a62c2c456107859d3d42fbd3adfd4bab5993d53/STRIPPED_PageMockup_05Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/7900554b668785defa35f73b428f9f1af69e5a79e0d1b6bad6d37cb0a06a147d/STRIPPED_PageMockup_06Compressed.jpg" data-mid="170201628" border="0" src="https://freight.cargo.site/w/1000/i/7900554b668785defa35f73b428f9f1af69e5a79e0d1b6bad6d37cb0a06a147d/STRIPPED_PageMockup_06Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/78e940eee3bfd106558abe24c9969b8948d6f85a54bfc7d3528ba83968aefac1/STRIPPED_PageMockup_07Compressed.jpg" data-mid="170201617" border="0" src="https://freight.cargo.site/w/1000/i/78e940eee3bfd106558abe24c9969b8948d6f85a54bfc7d3528ba83968aefac1/STRIPPED_PageMockup_07Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/400663841b4061b29566f35d79e2aef4f19f3ca338ba091af0a1428aa457addd/STRIPPED_PageMockup_08Compressed.jpg" data-mid="170201626" border="0" src="https://freight.cargo.site/w/1000/i/400663841b4061b29566f35d79e2aef4f19f3ca338ba091af0a1428aa457addd/STRIPPED_PageMockup_08Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/069a0e67a58e4de290a49b69623783459275a3a6e432d1e229a763c0032aa44f/STRIPPED_PageMockup_09Compressed.jpg" data-mid="170201619" border="0" src="https://freight.cargo.site/w/1000/i/069a0e67a58e4de290a49b69623783459275a3a6e432d1e229a763c0032aa44f/STRIPPED_PageMockup_09Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/04aaca2976023330b2ba242ec79e3d11a63be8fb4c6f01e92ed9cdc33b1a0584/STRIPPED_PageMockup_10Compressed.jpg" data-mid="170201621" border="0" src="https://freight.cargo.site/w/1000/i/04aaca2976023330b2ba242ec79e3d11a63be8fb4c6f01e92ed9cdc33b1a0584/STRIPPED_PageMockup_10Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/72aa9ac4df1bf7489ffdb75b628e7620f7a10ea10ba8c02ee334fc4405771780/STRIPPED_PageMockup_11Compressed.jpg" data-mid="170201623" border="0" src="https://freight.cargo.site/w/1000/i/72aa9ac4df1bf7489ffdb75b628e7620f7a10ea10ba8c02ee334fc4405771780/STRIPPED_PageMockup_11Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/325679f8c368e7aa61c25465b778778778d3844cbeb767a56b611941ded64734/STRIPPED_PageMockup_12Compressed.jpg" data-mid="170201633" border="0" src="https://freight.cargo.site/w/1000/i/325679f8c368e7aa61c25465b778778778d3844cbeb767a56b611941ded64734/STRIPPED_PageMockup_12Compressed.jpg" /> <img width="3600" height="2850" width_o="3600" height_o="2850" data-src="https://freight.cargo.site/t/original/i/add758278ce9f19300da08e2eb9d028dc5e6f9696d63bdf087c1a08f84ae4a22/STRIPPED_PageMockup_13Compressed.jpg" data-mid="170201632" border="0" src="https://freight.cargo.site/w/1000/i/add758278ce9f19300da08e2eb9d028dc5e6f9696d63bdf087c1a08f84ae4a22/STRIPPED_PageMockup_13Compressed.jpg" /> SUSTAINABILITY CONCEPT In a world that is facing an ever looming climate crisis, it is tempting to only look into the broader issues at hand like stopping global warming and reversing ecosystem destruction. However, trying to tackle these enormous subjects as individuals can lead to intense doomism and burnout. Therefore, I believe it is also important to explore the smaller subjects that are more easily approachable as individuals, one being how we can practice sustainability in our sex lives. In exploring that topic in STRIPPED, I touch on concerns such as poor sex education, reusable menstrual products, the environmentally friendly intimate items. <img width="2932" height="2932" width_o="2932" height_o="2932" data-src="https://freight.cargo.site/t/original/i/a52df28ad3084c8da00712b5792060a0c9683bdef9876bae53cce56948876d55/STRIPPEDPackageMockup_02.png" data-mid="168998044" border="0" alt="Tearable Condom Packaging" data-caption="Tearable Condom Packaging" src="https://freight.cargo.site/w/1000/i/a52df28ad3084c8da00712b5792060a0c9683bdef9876bae53cce56948876d55/STRIPPEDPackageMockup_02.png" /> <img width="2932" height="2932" width_o="2932" height_o="2932" data-src="https://freight.cargo.site/t/original/i/1501ce365376e9a455c945d8f7411dc4a2300a1e08cb6b7b1f3b64aee0a70fd0/STRIPPEDPackageMockup_01.png" data-mid="168998043" border="0" alt="Tearable Condom Packaging" data-caption="Tearable Condom Packaging" src="https://freight.cargo.site/w/1000/i/1501ce365376e9a455c945d8f7411dc4a2300a1e08cb6b7b1f3b64aee0a70fd0/STRIPPEDPackageMockup_01.png" /><img width="2932" height="2932" width_o="2932" height_o="2932" data-src="https://freight.cargo.site/t/original/i/73a07e47a0ecd9c01cd1562e391e3fdfc2b36e8666d9c1a53a761fafce4321f3/STRIPPEDPackageMockup_03.png" data-mid="168998042" border="0" alt="Tearable Condom Packaging" data-caption="Tearable Condom Packaging" src="https://freight.cargo.site/w/1000/i/73a07e47a0ecd9c01cd1562e391e3fdfc2b36e8666d9c1a53a761fafce4321f3/STRIPPEDPackageMockup_03.png" /> <img width="1630" height="2398" width_o="1630" height_o="2398" data-src="https://freight.cargo.site/t/original/i/0c1fd536cd05571718724428c6babb029849a37d43dc196efd217b4489c45a58/Scanned-Documents-82.jpg" data-mid="170212324" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/0c1fd536cd05571718724428c6babb029849a37d43dc196efd217b4489c45a58/Scanned-Documents-82.jpg" /> &nbsp; &nbsp;&nbsp;<img width="1543" height="2500" width_o="1543" height_o="2500" data-src="https://freight.cargo.site/t/original/i/a85e15f81990d0235b5528ab9da135b9a278c18733fc257c72b136e370c54e56/Scanned-Documents-83.jpg" data-mid="170212311" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/a85e15f81990d0235b5528ab9da135b9a278c18733fc257c72b136e370c54e56/Scanned-Documents-83.jpg" /> <img width="1380" height="2048" width_o="1380" height_o="2048" data-src="https://freight.cargo.site/t/original/i/398b2d3a602e13db97b68afa6ada89edb22a7b9096522aad81e399a2219c8625/Scanned-Documents-84.jpg" data-mid="170212315" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/398b2d3a602e13db97b68afa6ada89edb22a7b9096522aad81e399a2219c8625/Scanned-Documents-84.jpg" /> <img width="1667" height="2413" width_o="1667" height_o="2413" data-src="https://freight.cargo.site/t/original/i/a30f292c6fa7058fd8e9f2c6b670d48d0a9ed151dd7d465380474ee279c71a13/Scanned-Documents-85.jpg" data-mid="170212319" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a30f292c6fa7058fd8e9f2c6b670d48d0a9ed151dd7d465380474ee279c71a13/Scanned-Documents-85.jpg" /> https://jguinndesign.com/Food-Fables Tue, 28 Mar 2023 16:35:09 +0000 Josh Guinn https://jguinndesign.com/Food-Fables PROJECTFood Fables CATEGORYBrand Identity, Illustration, UI/UX DESCRIPTIONFood Fables is a mixed digital and physical experience, primarily utilizing a mobile app to help college students on their journey towards building healthy nutritional behaviors. With Food Fables, our team wants to give students an engaging foundation to grow by targeting issues of budget and consistency through a gamified nutrition tracking application. Take the quiz, choose a character, and follow your journey towards nutrition goals with quests and rewards along the way. <img width="3125" height="2083" width_o="3125" height_o="2083" data-src="https://freight.cargo.site/t/original/i/bae53633833cf67af401c28937708ac3db9ab88be2592cf279badfa117853791/FoodFables_CardsMockup.gif" data-mid="173583080" border="0" src="https://freight.cargo.site/w/1000/i/bae53633833cf67af401c28937708ac3db9ab88be2592cf279badfa117853791/FoodFables_CardsMockup.gif" /> IDEATION/RESEARCH PROCESS With the topic of nutrition in mind and are target audience identified, we began the research process by&nbsp;conducting an initial survey to gauge interest and to confirm various problems to solve with our solution. From these results, we were able to confirm our problem statement that a large majority of surveyed college students cited worry about their eating habits. From this pool, the issue that we found most consistent among students was having a consistent diet. The reason: Students are simply too busy with school and burnt out with little motivation to eat properly.&nbsp; The research continued with interviews from experts in the field to gain better insight into the problems found in the survey, and how to address them in an effective, and scientifically backed method. We were lucky enough to collaborate with two faculty in the department of Nutritional Sciences at Penn State, Dr. Travis Masterson and Professor Stephen Kodish. From these interviews, we discovered incredibly important facts about behavioral psychology that would majorly impact our app development moving forward. This includes an emphasis on visually tracking progress, and establishing a dynamic goal and reward system that starts small, and moves into more difficult habit changes as the user grows their foundation. <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/adf901a608c01d8b8594a51333e059f428143265f46f3473b2a327478cd4a539/phoneborder01.png" data-mid="174883648" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/adf901a608c01d8b8594a51333e059f428143265f46f3473b2a327478cd4a539/phoneborder01.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/968cc7781959ba54d5d71c782013e5030f3ef896e128e2e0b4b6d3db052f2e86/phoneborder02.png" data-mid="174883608" border="0" src="https://freight.cargo.site/w/1000/i/968cc7781959ba54d5d71c782013e5030f3ef896e128e2e0b4b6d3db052f2e86/phoneborder02.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1d6eafa1f44ac7f0e06c6f035f46680af7f4e8615d335bbc3a93daafcd8c27ec/phoneborder03.png" data-mid="174883607" border="0" src="https://freight.cargo.site/w/1000/i/1d6eafa1f44ac7f0e06c6f035f46680af7f4e8615d335bbc3a93daafcd8c27ec/phoneborder03.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/87626b5d40f339a15a13a1f3999686342ac8fa86a01494a4522f61a245cf6cae/phoneborder.04png.png" data-mid="174883606" border="0" src="https://freight.cargo.site/w/1000/i/87626b5d40f339a15a13a1f3999686342ac8fa86a01494a4522f61a245cf6cae/phoneborder.04png.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ed4ecded6fb1d93c2b20cd680ef14821411ba27542e31e69b8562c5f1f57601e/phoneborder05.png" data-mid="174883599" border="0" src="https://freight.cargo.site/w/1000/i/ed4ecded6fb1d93c2b20cd680ef14821411ba27542e31e69b8562c5f1f57601e/phoneborder05.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/eda8d1dd5dc1b317ee178d49de8a73589c8da0bd5733951cfda39de71102f312/phoneborder06.png" data-mid="174883605" border="0" src="https://freight.cargo.site/w/1000/i/eda8d1dd5dc1b317ee178d49de8a73589c8da0bd5733951cfda39de71102f312/phoneborder06.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5b9a05b94459d1880cf2b18c41c00bcfe994956a70b21c48bcb812b42a794806/phoneborder07.png" data-mid="174883604" border="0" src="https://freight.cargo.site/w/1000/i/5b9a05b94459d1880cf2b18c41c00bcfe994956a70b21c48bcb812b42a794806/phoneborder07.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1bc03a694cb85f249f7a4fc49d5185e9c7ea3cbc9e4f8559eedbeb28ed8d63d8/phoneborder08.png" data-mid="174883600" border="0" src="https://freight.cargo.site/w/1000/i/1bc03a694cb85f249f7a4fc49d5185e9c7ea3cbc9e4f8559eedbeb28ed8d63d8/phoneborder08.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/73031de47170d430f51bc91afdbfbbe8224c08f5f0e2c0b66b98525b46001de7/phoneborder09.png" data-mid="174883602" border="0" src="https://freight.cargo.site/w/1000/i/73031de47170d430f51bc91afdbfbbe8224c08f5f0e2c0b66b98525b46001de7/phoneborder09.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b726d99451ca64ceadfad173fdfc3052d7b03bfc545fe9d9b9c615632a0448fc/phoneborder10.png" data-mid="174883601" border="0" src="https://freight.cargo.site/w/1000/i/b726d99451ca64ceadfad173fdfc3052d7b03bfc545fe9d9b9c615632a0448fc/phoneborder10.png" /> DEVLOPMENT PROCESS The goal when beginning to develop the mobile app was to create a convenient and engaging platform that encourages users to start and maintain healthier eating habits. The key aspects of the game includes the Archetype Assignment Quiz, which marks the beginning of the user journey, followed by practical tracking systems such as a Budget/Meal Log, and the primary function, the Food Fables Goal Map. During the entirety of the process, from initial wireframes all the way through usability testing, we made sure to frame our development around the concepts found during the period of research and data collection. Once such objective was maintaining a consistent narrative voice and illustrative style throughout the journey storyline to keep users engaged and moving towards their healthy behavior goals. <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/2c7c5b7083e482ba8ea2c1ea938ef0b66be4b0e40245c01197f8edaf11064eca/FoodFables_PrintQuiz-1.png" data-mid="173562937" border="0" src="https://freight.cargo.site/w/1000/i/2c7c5b7083e482ba8ea2c1ea938ef0b66be4b0e40245c01197f8edaf11064eca/FoodFables_PrintQuiz-1.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5de093b9e2bb7d3d66cf637371a24dd9f5aa6be10ebe973087eae27e02ec6f76/FoodFables_PrintQuiz-2.png" data-mid="173562936" border="0" src="https://freight.cargo.site/w/1000/i/5de093b9e2bb7d3d66cf637371a24dd9f5aa6be10ebe973087eae27e02ec6f76/FoodFables_PrintQuiz-2.png" /> PHYSICAL DELIVERABLES Along with the digital application experience, for Food Fables, we also wanted to create a physical experience that could be placed in locations that would directly involve our college student audience, such as libraries and campus hub buildings. This scaled back version of the mobile app would offer a condensed model of the game system to offer initial engagement with the brand, and encourage potential users to become invested in their journey and download game as well. We would have stations with paper versions of the eating behavior quiz as well as take-away merchandise items like character trading cards, stickers, and also poster installation. The in-person quiz would fulfill the same function of helping students identify their specific problems related to nutrition, and give them the starting point of their journey with the Fable Folk archetypes that determines the necessary goals they may want to address. <img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/cc4b6ef4979733c21ec6eb7e3c352717b920f1bb86209ae48b3080b1688eee9d/FoodFables_PosterMockup_01.png" data-mid="173567927" border="0" src="https://freight.cargo.site/w/1000/i/cc4b6ef4979733c21ec6eb7e3c352717b920f1bb86209ae48b3080b1688eee9d/FoodFables_PosterMockup_01.png" /> <img width="1800" height="2100" width_o="1800" height_o="2100" data-src="https://freight.cargo.site/t/original/i/8c482c2a480654dc2b93513eb854e8d89eff24a45b40693490a6ab81c99a18b3/FoodFables_PosterMockup_02.png" data-mid="173567930" border="0" src="https://freight.cargo.site/w/1000/i/8c482c2a480654dc2b93513eb854e8d89eff24a45b40693490a6ab81c99a18b3/FoodFables_PosterMockup_02.png" /> https://jguinndesign.com/MINIMATE-1 Mon, 20 Feb 2023 01:48:16 +0000 Josh Guinn https://jguinndesign.com/MINIMATE-1 PROJECTMINIMATE CATEGORY UI/UX DESCRIPTIONMINIMATE, a multi-device application that allows its users to track their physical and mental wellbeing through a pocket sized, digital simulation of their real world behavioral habits. Between a mobile app that allows users to customize their MINIMATE and track data, and a pocket device that offers minigames to input a daily routine, users will be encouraged to take care of themselves in game, and IRL.&nbsp; <img width="2400" height="1512" width_o="2400" height_o="1512" data-src="https://freight.cargo.site/t/original/i/f15cbedd30b4390c9547b9531be9f6ab7e02b33729fe63b0ab4ef1433691530f/thumbnailnew.jpg" data-mid="173382073" border="0" src="https://freight.cargo.site/w/1000/i/f15cbedd30b4390c9547b9531be9f6ab7e02b33729fe63b0ab4ef1433691530f/thumbnailnew.jpg" /> IDEATION/RESEARCH PROCESS MINIMATE started with a very simple question, “how can we help people?” Specifically, how can we help people build healthy behavior habits? The next logical step in our journey after getting stuck with this question was to research our potential user base to gauge a better understanding of their wants and needs. This led to us surveying people aged 16-24 about their experiences with their mental and physical health. From these answers, we better understand our goal was to aid people in their struggles to keep up with their general well-being. The solution? Gamifying a digital experience that would encourage users to solve their problems on their own and take responsibility for their health into their own hands... literally. Based on that data, and further research into the topic and possible competitors, we began developing MINIMATE, beginning with a user journey that would illustrate a possible user’s reasoning for finding and using the app. <img width="2400" height="1007" width_o="2400" height_o="1007" data-src="https://freight.cargo.site/t/original/i/60e14aa0da172dc8313a326c54896ac524c077733d33ef0c9370c73ccd9dfb62/minimate_userscenario.png" data-mid="170255647" border="0" src="https://freight.cargo.site/w/1000/i/60e14aa0da172dc8313a326c54896ac524c077733d33ef0c9370c73ccd9dfb62/minimate_userscenario.png" /> DEVLOPMENT PROCESS MINIMATE’s development began with translating our research and ideation into actual information architecture. After the general functionality of the application system was created, user flows for the mobile app and device were seperately generated. These were designed so that my partner and I would have a smooth transition into establishing the initial wireframes for the application’s multiple interfaces. This ultimately resulted in both LoFi and HiFi wireframes that utilized the design assets consistent throuhout the brand, and prototyped to exhibit the user flow in actual execution. <img width="1667" height="2769" width_o="1667" height_o="2769" data-src="https://freight.cargo.site/t/original/i/affca3aa224ca3fc745b04b995d0f80ef82f74039fdffe5f19f046e2b923850c/MINIMATE_UserFlow.png" data-mid="170257319" border="0" src="https://freight.cargo.site/w/1000/i/affca3aa224ca3fc745b04b995d0f80ef82f74039fdffe5f19f046e2b923850c/MINIMATE_UserFlow.png" /> <img width="1500" height="1312" width_o="1500" height_o="1312" data-src="https://freight.cargo.site/t/original/i/9718cca3cdaf86d604b7d0b047961ffe0f1e44a21442621124b105dd2fa2d4b1/Screen-Shot-2023-03-02-at-1.45.04-AM.png" data-mid="170257356" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9718cca3cdaf86d604b7d0b047961ffe0f1e44a21442621124b105dd2fa2d4b1/Screen-Shot-2023-03-02-at-1.45.04-AM.png" /><img width="1500" height="1307" width_o="1500" height_o="1307" data-src="https://freight.cargo.site/t/original/i/1adf2c9afe0f59f0a39ec7eab25402abe90a4aed81618591e6effff09238e7ac/Screen-Shot-2023-03-02-at-1.45.26-AM.png" data-mid="170257355" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1adf2c9afe0f59f0a39ec7eab25402abe90a4aed81618591e6effff09238e7ac/Screen-Shot-2023-03-02-at-1.45.26-AM.png" /> SUPPLEMENTARY DELIVERABLES Most of MINIMATE’S additional design ephemera serves a marketing purpose, that is that they are all usable promotional material. Starting with the product design itself, the pocket device was 3D modeled and printed to get the custom shape and controls accurate the the actions and navigation in the prototype. The packaging for the device was then established within the MINIMATE brand, using the established color scheme, logo, and assets. This branding continued with a series of animated posters, showcasing all of the elements of the game system, as well as the many slogans of the brand. <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/332ee83ce65a1659b5061818d1101654a412e5fc3977ed5d8e1cc4142d250175/minimate_productmockup_04.jpg" data-mid="170255655" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/332ee83ce65a1659b5061818d1101654a412e5fc3977ed5d8e1cc4142d250175/minimate_productmockup_04.jpg" /> <img width="1153" height="960" width_o="1153" height_o="960" data-src="https://freight.cargo.site/t/original/i/1a80804941d0730412fc41e399f252a7d77369e2a6da369524bcd7b58a4a9e91/minimate_productmockup_01.jpg" data-mid="170258050" border="0" src="https://freight.cargo.site/w/1000/i/1a80804941d0730412fc41e399f252a7d77369e2a6da369524bcd7b58a4a9e91/minimate_productmockup_01.jpg" /><img width="1197" height="960" width_o="1197" height_o="960" data-src="https://freight.cargo.site/t/original/i/c54891a71db77667cf49dfa78a84db0bbf8afd4c7f7f5f982efd59e3945a3d6c/minimate_productmockup_03.jpg" data-mid="170258051" border="0" src="https://freight.cargo.site/w/1000/i/c54891a71db77667cf49dfa78a84db0bbf8afd4c7f7f5f982efd59e3945a3d6c/minimate_productmockup_03.jpg" /> <img width="2500" height="4073" width_o="2500" height_o="4073" data-src="https://freight.cargo.site/t/original/i/3e9df8054d58a8378ab003660513786deaa9f40515217c547e9880869e464906/minimate_poster_01COMPRESSED.gif" data-mid="170258997" border="0" src="https://freight.cargo.site/w/1000/i/3e9df8054d58a8378ab003660513786deaa9f40515217c547e9880869e464906/minimate_poster_01COMPRESSED.gif" /> <img width="1080" height="1771" width_o="1080" height_o="1771" data-src="https://freight.cargo.site/t/original/i/b1bb8c9372a5d37443d4f51018ecb5732a7d2de827e340926e9b43d713e49081/Screen-Shot-2023-03-02-at-2.31.22-AM.png" data-mid="170260426" border="0" src="https://freight.cargo.site/w/1000/i/b1bb8c9372a5d37443d4f51018ecb5732a7d2de827e340926e9b43d713e49081/Screen-Shot-2023-03-02-at-2.31.22-AM.png" /> <img width="2500" height="4058" width_o="2500" height_o="4058" data-src="https://freight.cargo.site/t/original/i/c49bda2bae7c116218d853e98d76c2e6e9085dd58d281e75f7216941638e46f0/minimate_poster_03COMPRESSED.gif" data-mid="170259352" border="0" src="https://freight.cargo.site/w/1000/i/c49bda2bae7c116218d853e98d76c2e6e9085dd58d281e75f7216941638e46f0/minimate_poster_03COMPRESSED.gif" /> <img width="1067" height="1741" width_o="1067" height_o="1741" data-src="https://freight.cargo.site/t/original/i/f11ae6b64cf5d61af1c2ea30486e4071e47a26d24c2e0ca4b090493390220115/Screen-Shot-2023-03-02-at-2.36.29-AM.png" data-mid="170260845" border="0" src="https://freight.cargo.site/w/1000/i/f11ae6b64cf5d61af1c2ea30486e4071e47a26d24c2e0ca4b090493390220115/Screen-Shot-2023-03-02-at-2.36.29-AM.png" /> https://jguinndesign.com/VALLEY-Magazine-1 Mon, 20 Feb 2023 01:48:13 +0000 Josh Guinn https://jguinndesign.com/VALLEY-Magazine-1 PROJECTVALLEY Magazine CATEGORY Creative Direction and Editorial Design DESCRIPTIONVALLEY Magazine is Penn State’s premier life and style magazine. During my last two years of school, I served as Design and Creative Director where I produced and executed the visual concepts, managed a small team of creatives, edited all photography, and re-designed the traditional layout and typography of the magazine. <img width="1564" height="2031" width_o="1564" height_o="2031" data-src="https://freight.cargo.site/t/original/i/34078367102ed3cbfe92378ab6d73d48792f5879364160321c4cf211f853fdfa/VALLEY_33Cover.png" data-mid="214136665" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/34078367102ed3cbfe92378ab6d73d48792f5879364160321c4cf211f853fdfa/VALLEY_33Cover.png" /> <img width="1500" height="969" width_o="1500" height_o="969" data-src="https://freight.cargo.site/t/original/i/e619e9d979c77df14a98e0225e998422e445bc31c381722ae1649cc9cebc031e/ISSUE33_1.png" data-mid="214137032" border="0" src="https://freight.cargo.site/w/1000/i/e619e9d979c77df14a98e0225e998422e445bc31c381722ae1649cc9cebc031e/ISSUE33_1.png" /> <img width="1500" height="970" width_o="1500" height_o="970" data-src="https://freight.cargo.site/t/original/i/f167d81d4e87f4ab0cc6c19147b727cda47f0b0dd0494db9a0258be6fb83f912/ISSUE33_2.png" data-mid="214137193" border="0" src="https://freight.cargo.site/w/1000/i/f167d81d4e87f4ab0cc6c19147b727cda47f0b0dd0494db9a0258be6fb83f912/ISSUE33_2.png" /> <img width="1800" height="1162" width_o="1800" height_o="1162" data-src="https://freight.cargo.site/t/original/i/0981d82170a58f72847be42e3ca88226d675b9affa5baf2145ba62b1a8ab1c51/ISSUE33_3.png" data-mid="214137194" border="0" src="https://freight.cargo.site/w/1000/i/0981d82170a58f72847be42e3ca88226d675b9affa5baf2145ba62b1a8ab1c51/ISSUE33_3.png" /> <img width="1560" height="1011" width_o="1560" height_o="1011" data-src="https://freight.cargo.site/t/original/i/7bdcd6ddd0c50b99e69a59d81c4240f25581a4ce05d01bb781cd11fc4a571171/ISSUE33_4.png" data-mid="214137195" border="0" 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data-src="https://freight.cargo.site/t/original/i/c3088472507bf48778aa01f0e94442baf4528748bf683d7d350bf7f0c13333eb/ISSUE33_7.png" data-mid="214137198" border="0" src="https://freight.cargo.site/w/1000/i/c3088472507bf48778aa01f0e94442baf4528748bf683d7d350bf7f0c13333eb/ISSUE33_7.png" /> <img width="1500" height="970" width_o="1500" height_o="970" data-src="https://freight.cargo.site/t/original/i/9db1a9721ea64bf2092c641740d4eb1485d605f1b35fac22f6e81847ecf75ef8/ISSUE33_8.png" data-mid="214137199" border="0" src="https://freight.cargo.site/w/1000/i/9db1a9721ea64bf2092c641740d4eb1485d605f1b35fac22f6e81847ecf75ef8/ISSUE33_8.png" /> <img width="1680" height="1088" width_o="1680" height_o="1088" data-src="https://freight.cargo.site/t/original/i/ae0fa949fb697725c230478404cf61fdd773ed62b14e07a7ac7bc9e959f1e1dd/ISSUE33_9.png" data-mid="214137200" border="0" src="https://freight.cargo.site/w/1000/i/ae0fa949fb697725c230478404cf61fdd773ed62b14e07a7ac7bc9e959f1e1dd/ISSUE33_9.png" /> <img width="1800" height="1166" width_o="1800" height_o="1166" data-src="https://freight.cargo.site/t/original/i/87c72352593577ee7b384a126413306e3aa48ede864e08318fabe47aee33ddf8/ISSUE33_10.png" data-mid="214137201" border="0" src="https://freight.cargo.site/w/1000/i/87c72352593577ee7b384a126413306e3aa48ede864e08318fabe47aee33ddf8/ISSUE33_10.png" /> <img width="1500" height="973" width_o="1500" height_o="973" data-src="https://freight.cargo.site/t/original/i/299183d0258cbaba073bd80a49a935985d739fe1cc9024ec4fb51f93c59f7b7f/ISSUE33_11.png" data-mid="214137202" border="0" src="https://freight.cargo.site/w/1000/i/299183d0258cbaba073bd80a49a935985d739fe1cc9024ec4fb51f93c59f7b7f/ISSUE33_11.png" /> <img width="1800" height="1166" width_o="1800" height_o="1166" data-src="https://freight.cargo.site/t/original/i/35874a9d47f43f09a3ebf5dbae6704990b44c80fb4153c9e71df810f61892d19/ISSUE33_12.png" data-mid="214137203" border="0" 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src="https://freight.cargo.site/w/1000/i/b2ba2e498c6edbe3a0faf3e213bf3b4433c293131bd366b3f787ee0722b770db/ISSUE33_20.png" /> <img width="1500" height="970" width_o="1500" height_o="970" data-src="https://freight.cargo.site/t/original/i/c74b873c2a4e823f8a86a4ee1030735b9f42187bee7d52f322568f4b69a446c9/ISSUE33_21.png" data-mid="214137212" border="0" src="https://freight.cargo.site/w/1000/i/c74b873c2a4e823f8a86a4ee1030735b9f42187bee7d52f322568f4b69a446c9/ISSUE33_21.png" /> <img width="1620" height="1050" width_o="1620" height_o="1050" data-src="https://freight.cargo.site/t/original/i/119e558afb167a3d7e80b0e1845e9064753682eb19ff8d394cfba89e24e70b64/ISSUE33_22.png" data-mid="214137213" border="0" src="https://freight.cargo.site/w/1000/i/119e558afb167a3d7e80b0e1845e9064753682eb19ff8d394cfba89e24e70b64/ISSUE33_22.png" /> <img width="1620" height="1048" width_o="1620" height_o="1048" data-src="https://freight.cargo.site/t/original/i/3bd077d1ef75727ed07d11a3b58e11879591f2450ebd88069b53a9533bb6fde3/ISSUE33_23.png" data-mid="214137214" border="0" src="https://freight.cargo.site/w/1000/i/3bd077d1ef75727ed07d11a3b58e11879591f2450ebd88069b53a9533bb6fde3/ISSUE33_23.png" /> <img width="1620" height="1048" width_o="1620" height_o="1048" data-src="https://freight.cargo.site/t/original/i/1c6c6a2c192955fad3f9aaf478cdc5be2b55260590f222e4ce9d04e6c56892fd/ISSUE33_24.png" data-mid="214137215" border="0" src="https://freight.cargo.site/w/1000/i/1c6c6a2c192955fad3f9aaf478cdc5be2b55260590f222e4ce9d04e6c56892fd/ISSUE33_24.png" /> <img width="1680" height="1088" width_o="1680" height_o="1088" data-src="https://freight.cargo.site/t/original/i/b46e3c2bcc7ab5d33c7af9551e450a8da0f8e6ec2cf8ac6e531c34f884179e7d/ISSUE33_25.png" data-mid="214137216" border="0" src="https://freight.cargo.site/w/1000/i/b46e3c2bcc7ab5d33c7af9551e450a8da0f8e6ec2cf8ac6e531c34f884179e7d/ISSUE33_25.png" /> <img width="1560" height="1008" width_o="1560" height_o="1008" data-src="https://freight.cargo.site/t/original/i/f8f46f1aec6e4c32a223c7502937e0742c5dc7141efaaee66767df2389208bc9/ISSUE33_26.png" data-mid="214137217" border="0" src="https://freight.cargo.site/w/1000/i/f8f46f1aec6e4c32a223c7502937e0742c5dc7141efaaee66767df2389208bc9/ISSUE33_26.png" /> <img width="1680" height="1089" width_o="1680" height_o="1089" data-src="https://freight.cargo.site/t/original/i/0bb9626a7f1e1501e446442bdefd297a495174bf060c88ec8c351d947d3d54ef/ISSUE33_27.png" data-mid="214137218" border="0" src="https://freight.cargo.site/w/1000/i/0bb9626a7f1e1501e446442bdefd297a495174bf060c88ec8c351d947d3d54ef/ISSUE33_27.png" /> <img width="1560" height="1008" width_o="1560" height_o="1008" data-src="https://freight.cargo.site/t/original/i/4701ef2b66db553f0565a1b4d402eff93d764a605e82ae866cbca8fda38651ba/ISSUE33_28.png" data-mid="214137219" border="0" src="https://freight.cargo.site/w/1000/i/4701ef2b66db553f0565a1b4d402eff93d764a605e82ae866cbca8fda38651ba/ISSUE33_28.png" /> <img width="1800" height="1164" width_o="1800" height_o="1164" data-src="https://freight.cargo.site/t/original/i/c1c8eb0546642186faaaa428471e7b6d96fb17ed7246ebe9f82250cddcc44c02/ISSUE33_29.png" data-mid="214137220" border="0" src="https://freight.cargo.site/w/1000/i/c1c8eb0546642186faaaa428471e7b6d96fb17ed7246ebe9f82250cddcc44c02/ISSUE33_29.png" /> <img width="1560" height="1005" width_o="1560" height_o="1005" data-src="https://freight.cargo.site/t/original/i/61a34de3a39af9f48888cdd592e8e217084adc491902f9c3a9e112dbb2d4fbd8/ISSUE33_30.png" data-mid="214137221" border="0" src="https://freight.cargo.site/w/1000/i/61a34de3a39af9f48888cdd592e8e217084adc491902f9c3a9e112dbb2d4fbd8/ISSUE33_30.png" /> <img width="1680" height="1089" width_o="1680" height_o="1089" data-src="https://freight.cargo.site/t/original/i/24c8669fabb1d4a8dc6ac8bfa1f4459ef5993db63cc02b3cec725ebe5784eea6/ISSUE33_31.png" data-mid="214137222" border="0" src="https://freight.cargo.site/w/1000/i/24c8669fabb1d4a8dc6ac8bfa1f4459ef5993db63cc02b3cec725ebe5784eea6/ISSUE33_31.png" /> <img width="1680" height="1088" width_o="1680" height_o="1088" data-src="https://freight.cargo.site/t/original/i/76c8c116e219a63c6223ddee447240b6f900be580df7c5c7904fdc73fa868747/ISSUE33_32.png" data-mid="214137223" border="0" src="https://freight.cargo.site/w/1000/i/76c8c116e219a63c6223ddee447240b6f900be580df7c5c7904fdc73fa868747/ISSUE33_32.png" /> <img width="1560" height="1008" width_o="1560" height_o="1008" data-src="https://freight.cargo.site/t/original/i/037802ceadb110ceafbd0fad33999ccd25b989f25e476ae384c9d024c227f8f8/ISSUE33_33.png" data-mid="214137224" border="0" src="https://freight.cargo.site/w/1000/i/037802ceadb110ceafbd0fad33999ccd25b989f25e476ae384c9d024c227f8f8/ISSUE33_33.png" /> <img width="1680" height="1085" width_o="1680" height_o="1085" data-src="https://freight.cargo.site/t/original/i/14abb62829fd4c8e6471b1c19eafc4a3421b7d7a4520584adc0c479635e4ed47/ISSUE33_34.png" data-mid="214137225" border="0" src="https://freight.cargo.site/w/1000/i/14abb62829fd4c8e6471b1c19eafc4a3421b7d7a4520584adc0c479635e4ed47/ISSUE33_34.png" /> CONCEPT Elevated with an edge, boundry pushing topics and visuals, taking on the taboo through experimental design. <img width="1200" height="1553" width_o="1200" height_o="1553" data-src="https://freight.cargo.site/t/original/i/49d103e90365c9c39f3c4e128ad961f4ddb614d3450ed9e15977aa8cbf97b01c/Shana-Andrews-1-2.jpeg" data-mid="214137944" border="0" src="https://freight.cargo.site/w/1000/i/49d103e90365c9c39f3c4e128ad961f4ddb614d3450ed9e15977aa8cbf97b01c/Shana-Andrews-1-2.jpeg" /> <img width="1200" height="1553" width_o="1200" height_o="1553" data-src="https://freight.cargo.site/t/original/i/43b95f2ca763423430456dd51cb9166941f751c3a7c2b1a6f29a7fce62dee4a3/Shana-Andrews-1-4.jpg" data-mid="214137945" border="0" src="https://freight.cargo.site/w/1000/i/43b95f2ca763423430456dd51cb9166941f751c3a7c2b1a6f29a7fce62dee4a3/Shana-Andrews-1-4.jpg" /> <img width="1200" height="1553" width_o="1200" height_o="1553" data-src="https://freight.cargo.site/t/original/i/fe211cbdf1d5966da26fc910ee15d08ba2302026976ebb4834e35dd807153d30/TenderisNight01.jpg" data-mid="214137946" border="0" src="https://freight.cargo.site/w/1000/i/fe211cbdf1d5966da26fc910ee15d08ba2302026976ebb4834e35dd807153d30/TenderisNight01.jpg" /> <img width="1200" height="1564" width_o="1200" height_o="1564" data-src="https://freight.cargo.site/t/original/i/c18ae9c45f4ec1766c12e46d6a069d1a7b796bbcd51aa4cf72e984731240d207/WildsSpreadFinal.jpg" data-mid="214137947" border="0" src="https://freight.cargo.site/w/1000/i/c18ae9c45f4ec1766c12e46d6a069d1a7b796bbcd51aa4cf72e984731240d207/WildsSpreadFinal.jpg" /> <img width="1040" height="1350" width_o="1040" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ed8c95036fa291f60dfb52f6a851601cc95e6df4f8a310dca3b0da0b9acd2647/Screenshot-2024-07-04-at-5.16.07-PM.png" data-mid="214137951" border="0" src="https://freight.cargo.site/w/1000/i/ed8c95036fa291f60dfb52f6a851601cc95e6df4f8a310dca3b0da0b9acd2647/Screenshot-2024-07-04-at-5.16.07-PM.png" /> <img width="1200" height="1553" width_o="1200" height_o="1553" data-src="https://freight.cargo.site/t/original/i/269c6a174845df9259042905057279a866b25e9f071073f07b17506e668e94f0/Phonecalls02.jpg" data-mid="214137950" border="0" src="https://freight.cargo.site/w/1000/i/269c6a174845df9259042905057279a866b25e9f071073f07b17506e668e94f0/Phonecalls02.jpg" /> <img width="1200" height="1553" width_o="1200" height_o="1553" data-src="https://freight.cargo.site/t/original/i/b11225a20f193adaf0b9e0ff40e5301ac5ccec17b36f057c37ac658b595da101/Lipstick03.jpg" data-mid="214137948" border="0" src="https://freight.cargo.site/w/1000/i/b11225a20f193adaf0b9e0ff40e5301ac5ccec17b36f057c37ac658b595da101/Lipstick03.jpg" /> <img width="1200" height="1553" width_o="1200" height_o="1553" data-src="https://freight.cargo.site/t/original/i/196f54fa365f89820356283d68f2033ca90243b349ac48674e9a8105d067f631/OldMoney01.jpg" data-mid="214137949" border="0" src="https://freight.cargo.site/w/1000/i/196f54fa365f89820356283d68f2033ca90243b349ac48674e9a8105d067f631/OldMoney01.jpg" /> PROCESS Working with my art adirector, we put together mood boards for every photoshoot, making sure the concept of the articles was guiding our choices.&nbsp; <img width="3900" height="2100" width_o="3900" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2acc1e6b7a7de58c79fec6981e3aee5e3666c0c535d27cd63c93eddb5c99fb84/VALLEYS24BIGMoodboard.jpg" data-mid="214136984" border="0" src="https://freight.cargo.site/w/1000/i/2acc1e6b7a7de58c79fec6981e3aee5e3666c0c535d27cd63c93eddb5c99fb84/VALLEYS24BIGMoodboard.jpg" /> https://jguinndesign.com/Cosmo-1 Mon, 20 Feb 2023 01:48:14 +0000 Josh Guinn https://jguinndesign.com/Cosmo-1 PROJECTCosmo CATEGORY UI/UX DESCRIPTIONCosmo is a unique mobile mood tracker designed to visualize a user’s emotional data in the form of a constellations. Using daily entries and weekly charts as a system base, the app engages users to envision and understand their emotions over time by developing their own personalized “Cosmo Universe”.&nbsp; <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/420fbee7924c90607b899f4c6659acc9298faa5433e51d097a7e53d79fb8f187/cosmothumbnail.jpg" data-mid="170219949" border="0" src="https://freight.cargo.site/w/1000/i/420fbee7924c90607b899f4c6659acc9298faa5433e51d097a7e53d79fb8f187/cosmothumbnail.jpg" /> MOOD TRACKING CONCEPTIn needing to create a unique data visualization to represent daily mood tracking data, I first began by analyzing the levels that would make up that data. Within Cosmo, users will enter their daily mood with two factors in play, the emotion that is represented by a given color, and then the intensity of that emotion. Based on these factors, the entry will be placed within a specific area of the constellation graph. The circle is divided into six sectors for the six emotions, and then the three circle outlines act as the different emotion levels. Of course within a week, entries can stack if they are the same combination of input factors, but generally, every week will have a distinct constellation generated to visualize the specific entries from that time period. <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/d2d1d9f7315d647a4fcb559a51f4ec77dd93869ca9a55ded4c688ae23b8d8b7c/watchscreen_01.png" data-mid="170214821" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/d2d1d9f7315d647a4fcb559a51f4ec77dd93869ca9a55ded4c688ae23b8d8b7c/watchscreen_01.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/771e81121ef91dcaea7e8ea471e65a485d0eb54524e4fb7d759ab1bbad935cf6/watchscreen_16.png" data-mid="170214822" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/771e81121ef91dcaea7e8ea471e65a485d0eb54524e4fb7d759ab1bbad935cf6/watchscreen_16.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/232ed95a9c4a91da370e4e86e3b2ea07335531ce825d8c0d3dc10ab9ea9c22dc/watchscreen_02.png" data-mid="170214835" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/232ed95a9c4a91da370e4e86e3b2ea07335531ce825d8c0d3dc10ab9ea9c22dc/watchscreen_02.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/fe0486ea5ab1b6f95d4163b61f11c30eb1e933739c8b64a4b17d9c9497daca4b/watchscreen_04.png" data-mid="170214833" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/fe0486ea5ab1b6f95d4163b61f11c30eb1e933739c8b64a4b17d9c9497daca4b/watchscreen_04.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/13494f046847d70da9de9dd18d2b01d235a072bd79ef2161000dc8b3befb66fe/watchscreen_06.png" data-mid="170214832" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/13494f046847d70da9de9dd18d2b01d235a072bd79ef2161000dc8b3befb66fe/watchscreen_06.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/a40a726342b3a410cae2786810b46b616d169a900ad2dd7a4237606faf950fb7/watchscreen_07.png" data-mid="170214831" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/a40a726342b3a410cae2786810b46b616d169a900ad2dd7a4237606faf950fb7/watchscreen_07.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/ad9b2209391334f4d02844f817b4d3c83cd13b62a56df959c2430f4ef569b274/watchscreen_new01.png" data-mid="170214819" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/ad9b2209391334f4d02844f817b4d3c83cd13b62a56df959c2430f4ef569b274/watchscreen_new01.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/402a66351933387d7a075e3a1d235be80dfe46aef9dd42437bdc940a0470f1d8/watchscreen_08.png" data-mid="170214830" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/402a66351933387d7a075e3a1d235be80dfe46aef9dd42437bdc940a0470f1d8/watchscreen_08.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/9dbe8c9bd2648729a2b464fe9ce0338d45ee548077cf6159d781d51690d1b693/watchscreen_09.png" data-mid="170214829" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/9dbe8c9bd2648729a2b464fe9ce0338d45ee548077cf6159d781d51690d1b693/watchscreen_09.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/9a1696df9bd8c13b959ac7cb3cbf857a4d62520c0e333f698d780d2b01bbab85/watchscreen_10.png" data-mid="170214828" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/9a1696df9bd8c13b959ac7cb3cbf857a4d62520c0e333f698d780d2b01bbab85/watchscreen_10.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/2ae6f96f3be11503e865d360ebf32e495cc5739b6ed84f355536423aea2f10f5/watchscreen_11.png" data-mid="170214827" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/2ae6f96f3be11503e865d360ebf32e495cc5739b6ed84f355536423aea2f10f5/watchscreen_11.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/293a161b498f2ba6c0a378f2ad897b0575c576f74dbf3abcac1ee3d3e131add3/watchscreen_12.png" data-mid="170214826" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/293a161b498f2ba6c0a378f2ad897b0575c576f74dbf3abcac1ee3d3e131add3/watchscreen_12.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/75b70f8390e6d2ff30d8701516c0052fdaf03e3df5412b7bb8987ccf5e043019/watchscreen_13.png" data-mid="170214825" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/75b70f8390e6d2ff30d8701516c0052fdaf03e3df5412b7bb8987ccf5e043019/watchscreen_13.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/a34ef12e0ed28065bd988b10110a22127b8bc4c36d9ddb7f0cdba8e8b9a722bd/watchscreen_14.png" data-mid="170214824" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/a34ef12e0ed28065bd988b10110a22127b8bc4c36d9ddb7f0cdba8e8b9a722bd/watchscreen_14.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/18c6fa255ca63ccb3fd27250c7af6a3219952c12dd46d06f3a5bf3bbbfd4758b/watchscreen_new02.png" data-mid="170214818" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/18c6fa255ca63ccb3fd27250c7af6a3219952c12dd46d06f3a5bf3bbbfd4758b/watchscreen_new02.png" /> <img width="257" height="257" width_o="257" height_o="257" data-src="https://freight.cargo.site/t/original/i/199df2816b518f00213274f816aaceb2561177ad05ab42a9a500cf151574754c/watchscreen_15.png" data-mid="170214823" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/257/i/199df2816b518f00213274f816aaceb2561177ad05ab42a9a500cf151574754c/watchscreen_15.png" /> APP DEVELOPMENT PROCESSThe process for developing Cosmo began with a general ideation phase, ans swiftly moved into planning the information architecture. The next step was to create a user flow that generally laid out all the functioning elements of the application and how the navigation connected them. From the foundation built by the user flow, I began creating low fidelity wireframes in Adobe XD using basic shapes in reference to implementable UI elements. After finishing this step, I swiftly translated the LoFi into HiFi, generating wireframes that include the final interactive design and branding material. This high fidelity design step utilized official assets from WatchOS to align the application with other ones within the Apple experience. This stage was also prototyped with intended user navigation. <img width="1800" height="2436" width_o="1800" height_o="2436" data-src="https://freight.cargo.site/t/original/i/a46a77114882be47539eefaa0d54a2eecac3f9cd0a7b428d1a111205f01be81b/CosmoUserFlow.jpg" data-mid="170251188" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a46a77114882be47539eefaa0d54a2eecac3f9cd0a7b428d1a111205f01be81b/CosmoUserFlow.jpg" /> <img width="2005" height="1390" width_o="2005" height_o="1390" data-src="https://freight.cargo.site/t/original/i/1f666ae86150eefc0032016f472711f1cc1fa416a05881d21f6ee17fd69a5bad/LoFi.png" data-mid="170252151" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/1f666ae86150eefc0032016f472711f1cc1fa416a05881d21f6ee17fd69a5bad/LoFi.png" /><img width="2120" height="1576" width_o="2120" height_o="1576" data-src="https://freight.cargo.site/t/original/i/dce86c5d59a2f1bfcf60c789d6d5629335901d45daf040849e61fde6dc08159d/HiFi.png" data-mid="170252150" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/dce86c5d59a2f1bfcf60c789d6d5629335901d45daf040849e61fde6dc08159d/HiFi.png" /> PROMOTIONAL DELIVERABLES To further establish the brand elements of Cosmo, specifically in a promotional context, I decided to create a series of posters that can exist digitally in full, or also be broken down into individual assets to use across a variety of other graphics for ad campaigns and social media posts. These posters make use of the colors, shapes, and type consistent in the design of the app, and also follows a similiar narrative voice in the slogans and brand descriptions to create a cohesive brand. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3477ba30a0d1f7e07b4bb93eea45d1913c3ff3b67aa6ac371148323cbe36c6ca/cosmoposter_01.png" data-mid="174556516" border="0" src="https://freight.cargo.site/w/1000/i/3477ba30a0d1f7e07b4bb93eea45d1913c3ff3b67aa6ac371148323cbe36c6ca/cosmoposter_01.png" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/36b0d48768692f03a77704628bbe2fe05e21ab4d3c05ebc08b7721086a3bb8b7/cosmoposter_02.png" data-mid="174556515" border="0" src="https://freight.cargo.site/w/1000/i/36b0d48768692f03a77704628bbe2fe05e21ab4d3c05ebc08b7721086a3bb8b7/cosmoposter_02.png" /> https://jguinndesign.com/Fated-Diary Sun, 19 Feb 2023 20:54:57 +0000 Josh Guinn https://jguinndesign.com/Fated-Diary PROJECTFated Diary CATEGORY Packaging DESCRIPTIONAssigned the job of curating a new album for an existing musical artist, and designing the accompanying packaging and digital cover using analog techniques. With Nick Rattigan, a.k.a Current Joys as the muse, I took 12 tracks from his previous albums and re-organized them to form a narrative depicting the tragic cycle of a human life, from childhood to death. (Second Year, Fall 2021) <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2640cb464e83c9d0af6313df5d7ba96599e762abd0982d0915596da1f31bffdf/fateddiarymockup.png" data-mid="168979613" border="0" src="https://freight.cargo.site/w/1000/i/2640cb464e83c9d0af6313df5d7ba96599e762abd0982d0915596da1f31bffdf/fateddiarymockup.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d28c61716f753fbb6409b68a16f00c1a6345fd018ddca5f31ab98d37db1a834c/FatedDiary_02.png" data-mid="168997514" border="0" src="https://freight.cargo.site/w/1000/i/d28c61716f753fbb6409b68a16f00c1a6345fd018ddca5f31ab98d37db1a834c/FatedDiary_02.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/eb9846028ace1f78dafb9f7a7beadfda63a18c9c1f74767f965d54e594bf1218/FatedDiary_03.png" data-mid="168997513" border="0" src="https://freight.cargo.site/w/1000/i/eb9846028ace1f78dafb9f7a7beadfda63a18c9c1f74767f965d54e594bf1218/FatedDiary_03.png" /> ANALOG TECHNIQUE EXECUTION In order to complete the key imagery for Fated Diary, being the flower life cycle, I wanted to explore options besides typical photographic or scanned in images. One technique that I used to love when I was younger and always wanted to try within the context of a project was cyanotype printing. Cyanotype, known for its iconic blue color in contrast with the negative object silhouettes, is a chemical process that uses UV rays to create paper prints. In arranging blooming flowers in the front CD cover to emphasize birth and growth, and then printing decaying flowers onto the back cover representing the end of the life cycle narrative, I utilized cyanotype and additional photo manipulation to achieve the visual storytelling seen in this album packaging.&nbsp; https://jguinndesign.com/Hachi-Mag-1 Mon, 20 Feb 2023 01:48:11 +0000 Josh Guinn https://jguinndesign.com/Hachi-Mag-1 PROJECTHachi Mag CATEGORY Editorial Design DESCRIPTION Hachi Mag is a narrative driven fashion magazine inspired by the story and visuals from Nana, the iconic 2001 manga by artist, Ai Yazawa. The zine follows the perspective of two young women, who we see explore the styles of 2000’s Japanese and British punk as they become the stars of their own story.&nbsp; <img width="3000" height="3900" width_o="3000" height_o="3900" data-src="https://freight.cargo.site/t/original/i/a6795ff7d60afdc4893fa4b62d04a97e3cbd6cfbf9920c83364a41f359770633/hachimag_finalcovers.jpg" data-mid="169593023" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a6795ff7d60afdc4893fa4b62d04a97e3cbd6cfbf9920c83364a41f359770633/hachimag_finalcovers.jpg" /> <img width="6000" height="3900" width_o="6000" height_o="3900" data-src="https://freight.cargo.site/t/original/i/7785f1c5d6739bc1145cf35f7d81444d41acef05624cbbd9a53a0775e288f944/hachimag_finalspreads2.jpg" data-mid="169592931" border="0" src="https://freight.cargo.site/w/1000/i/7785f1c5d6739bc1145cf35f7d81444d41acef05624cbbd9a53a0775e288f944/hachimag_finalspreads2.jpg" /> <img width="6000" height="3900" width_o="6000" height_o="3900" data-src="https://freight.cargo.site/t/original/i/191649d0546769e982800b8d7e153b8b2f4dc54a9d5a78bcc9554caa9341443a/hachimag_finalspreads3.jpg" data-mid="169592930" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/191649d0546769e982800b8d7e153b8b2f4dc54a9d5a78bcc9554caa9341443a/hachimag_finalspreads3.jpg" /> <img width="6000" height="3900" width_o="6000" height_o="3900" data-src="https://freight.cargo.site/t/original/i/669db885c367e5f942208207f07fb44a5e8a1be2bf51e186dbf37a755513789c/hachimag_finalspreads4.jpg" data-mid="169592929" border="0" src="https://freight.cargo.site/w/1000/i/669db885c367e5f942208207f07fb44a5e8a1be2bf51e186dbf37a755513789c/hachimag_finalspreads4.jpg" /> CONCEPTMy inspirations for the layout and visual design came from both Ai Yazawa’s art style, as well as Japanese fashion editorials from the early 2000’s such as Fruits, Cutie, and EGG Magazines. Ai Yazawa, took a lot of references from social subcultures, and in Nana, that was the British punk rock scene that grew in popularity around the turn of the millennium in Japan. Regarding the layout, based off the Japanese practice of reading and writing vertically, editorial design in Japan often utilizes columns for display text and pull quotes. I utilized this theme as a major typographic motif throughout the magazine for major pull quotes. &nbsp; <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/059ea61a0095140915a2594c95d593a7aaf68c7788edc3d5955ced7d528876f0/openmockup_cover.png" data-mid="169594007" border="0" src="https://freight.cargo.site/w/1000/i/059ea61a0095140915a2594c95d593a7aaf68c7788edc3d5955ced7d528876f0/openmockup_cover.png" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/97a599423866d1afdba2d41dfa1d8fa87dda6bec80070d572c32ef46fd56b808/openmockup_01.png" data-mid="169594003" border="0" src="https://freight.cargo.site/w/1000/i/97a599423866d1afdba2d41dfa1d8fa87dda6bec80070d572c32ef46fd56b808/openmockup_01.png" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e7f567417a253786b2fa2e42c21f0f1580497264a823d67fe4b5e9328648a2cc/openmockup_02.png" data-mid="169594004" border="0" src="https://freight.cargo.site/w/1000/i/e7f567417a253786b2fa2e42c21f0f1580497264a823d67fe4b5e9328648a2cc/openmockup_02.png" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5b79f4aa9dfd86bb2119d0839c6733b0ea2048d1ecdc45b55bfd8cb585133a86/openmockup_03.png" data-mid="169594006" border="0" src="https://freight.cargo.site/w/1000/i/5b79f4aa9dfd86bb2119d0839c6733b0ea2048d1ecdc45b55bfd8cb585133a86/openmockup_03.png" /> IDEATION PROCESS The ideation for Hachi Mag began of course with a refresher on the media source. Although&nbsp;Nana&nbsp;was first published as a manga, it was soon after adapted into an equally popular anime series. Even when the story is the same, the two mediums offer differences in art styles for the characters, fashion, and overall creative vision. Therefore, I reread and rewatched respectively, taking greater notice and paying greater detail to major narrative beats that I could emphasize in the spreads, as well as outfit inspiration to pull from. Then was the time for a mix of online and librarial research, into the time period, subculture, and any other information I could find that would help make informed creative decisions. The next step was a physical moodboard to represent my direction. <img width="2784" height="1856" width_o="2784" height_o="1856" data-src="https://freight.cargo.site/t/original/i/e06d74720361f8fc7a7c0821082d51d10a089f0e499fff514888f46f838b0d3b/hachimag_moodboardshoot_01.jpg" data-mid="169604597" border="0" src="https://freight.cargo.site/w/1000/i/e06d74720361f8fc7a7c0821082d51d10a089f0e499fff514888f46f838b0d3b/hachimag_moodboardshoot_01.jpg" /> <img width="2784" height="1856" width_o="2784" height_o="1856" data-src="https://freight.cargo.site/t/original/i/82e8883b262623836d7985f41e61549152134c9c43329c96ed3b5c5779993b58/hachimag_moodboardshoot_03.jpg" data-mid="169604600" border="0" src="https://freight.cargo.site/w/1000/i/82e8883b262623836d7985f41e61549152134c9c43329c96ed3b5c5779993b58/hachimag_moodboardshoot_03.jpg" /><img width="2784" height="1856" width_o="2784" height_o="1856" data-src="https://freight.cargo.site/t/original/i/fad6c7c612fe103b72977b0f8524c18bb6c5322975116a32f42dabc2a0d1d803/hachimag_moodboardshoot_02.jpg" data-mid="169604603" border="0" src="https://freight.cargo.site/w/1000/i/fad6c7c612fe103b72977b0f8524c18bb6c5322975116a32f42dabc2a0d1d803/hachimag_moodboardshoot_02.jpg" /> STYLING PROCESSThe journey of styling this magazine began with a deep dive into the fashion inspiration behind the source material itself. Nana, and many of Ai Yazawa’s works for that matter, are heavily inspired by Japanese Harajuku subcultures, mixed with the major fashion houses of the 1990s like Vivienne Westwood. To represent this unique character styling, I first made sketches that incorporated varations of outfits straight from the source, and also original designs based off supplementary research. Based on these drawings and an overall plan, I began to source materials for the custom pieces, and second hand items that could be upcycled into new designs that fit the vision I wanted to create. Then a long process of fittings, sewing, and burning my hands with hot glue led me to the final. <img width="2600" height="1542" width_o="2600" height_o="1542" data-src="https://freight.cargo.site/t/original/i/020a855c4493636aaa55f5db3caefca7a007465c90cd0d27295a2af83c006411/hachimag_processpage_02.png" data-mid="169604761" border="0" src="https://freight.cargo.site/w/1000/i/020a855c4493636aaa55f5db3caefca7a007465c90cd0d27295a2af83c006411/hachimag_processpage_02.png" /> <img width="2671" height="1570" width_o="2671" height_o="1570" data-src="https://freight.cargo.site/t/original/i/f866bcaa97c9c1a9a25ff808272c591a4b7eed012512a4e9e001512be4289f83/hachimag_processpage_03.png" data-mid="169604765" border="0" src="https://freight.cargo.site/w/1000/i/f866bcaa97c9c1a9a25ff808272c591a4b7eed012512a4e9e001512be4289f83/hachimag_processpage_03.png" /> https://jguinndesign.com/Young-Royals Wed, 29 Mar 2023 19:28:29 +0000 Josh Guinn https://jguinndesign.com/Young-Royals PROJECTYoung Royals CATEGORYCampaign Sprint DESCRIPTIONThrough an educational opportunity with MOCEAN Studios, an agency that often works with streaming platforms such as Netflix, I was tasked with rebranding the advertising campaign for a Netflix original series, using only stock photos. I decided to rework the art direction for the first Season of Young Royals, a Swedish teen drama about the budding romance between a crown prince and a scholarship student at their boarding school. Is it against the rules of the game for the royal King and a lowly Jack to pair up... watch to find out. <img width="2400" height="1650" width_o="2400" height_o="1650" data-src="https://freight.cargo.site/t/original/i/40ff6fdb27faf6c4d143d82676f599c144ff12b119e8833bb20737e071ff20fb/youngroyals_horizontalthumbnailupdate.png" data-mid="173586311" border="0" src="https://freight.cargo.site/w/1000/i/40ff6fdb27faf6c4d143d82676f599c144ff12b119e8833bb20737e071ff20fb/youngroyals_horizontalthumbnailupdate.png" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/337c220aaee0debc6dc5b13a6701b7f45fe5c8dd74c0810a22a2f4b45b551485/youngroyals_mobilenew.png" data-mid="173586102" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/337c220aaee0debc6dc5b13a6701b7f45fe5c8dd74c0810a22a2f4b45b551485/youngroyals_mobilenew.png" /> IDEATION AND DESIGN EXECUTION To successfully capture the themes and plot of the series within the limit of single thumbnails, I first had to dissect the narrative to its most basic components. At its core, Young Royals is a show about the dichotomy between the wealthy and the not-so wealthy. Despite the strong romantic feelings between the two main characters, the biggest obstacle in the relationship, and the conflict of the entire storyline are their differing economic classes. In order to emphasize this contrast, I decided on a suit of hearts card theme as this both plays into the role of royal romance present in the plot, but also the common mirrored nature of court card’s art could strongly visualize that previously mentioned dichotomy. Once the stock images of playing cards, along with stock models representing the characters were acquired, I manipulated the elements in photoshop until I achieved the desired vision and composition you see here. <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/69feefea0bb683c79f61abfaf0af0d175d59fa15d1539dea24a033385681a60b/Big-City-Billboard-Mockup.png" data-mid="173588319" border="0" src="https://freight.cargo.site/w/1000/i/69feefea0bb683c79f61abfaf0af0d175d59fa15d1539dea24a033385681a60b/Big-City-Billboard-Mockup.png" />